Posts Tagged ‘real agent homes for sale’

Local Real Estate Help Worth Sharing & Using

May 23rd, 2011

My family and I were living in a very small apartment that was by far not big enough for us. We had to manage all our activities squished together, no place to get away for peace and quiet unless you spent all your time in your bedroom. We had spent almost a year in this little tiny space called an apartment while we saved and searched for our new home. When we first moved in, my business was new and had yet to take off and start making profit. I had to recover my investment before I could purchase a house for us all. But luck was on my side. We soon saved enough money to afford a new and bigger house. We wanted to stay in our school district which has the Top Schools in our area and the kids have made lots of great friends, additionally my wife and I worked close to the school.

I had been driving around looking at homes for sale signs and shopped in the local classifieds in the newspaper as well. I was not finding much on my way to work and back, neither was my wife. The numbers posted were to real estate agents who just wanted to make a buck and kept telling us to go here and go there. So we decided to hit the internet.

Neither my wife nor I was thrilled about having to put our name and number, etc on the internet for spammers. But we found a real estate software site called Looked easy enough to use, didn’t have to sign up or give any personal information to search only to inquire on specific properties, didn’t have to wait for someone else to find us properties we probably were not going to like, or be able to afford. We were both skeptical, so we found & used the live help chat option to ask questions about the sites credibility. The operators were great! Friendly, helpful, knowledgeable and were local in the USA.

Needless to say, after a few weeks of browsing, driving to view the homes we liked, we finally filled out a contact form. Within 2 hours a real estate agent contacted us, and we scheduled some showings. We picked our new home that same week and have been living here for a few months.

I wanted to write this recommendation because, I know there are others out there that are worried about online sales, etc. is not about online sales at all. They are customer focused whether you are a home buyer, seller, or realtor. They even had local classifieds in our area it was like a garage sale you didn’t have to physically go to.

The Braundell’s

Give a mother a gift that keeps on giving

May 6th, 2011

Mothers Day is just around the corner. Have you thought of how to “WOW” your mom/wife/mother of your children/etc? Shopping is where you start…

Homes for Sale. Buy your dream home. Denver Homes For Sale.
Real Estate is a gift that keeps on giving. You will have memories in your new home, neighborhood, community and local schools. Want to know where the best schools are? Find out Top US Schools.

Local classifieds, not only can you shop, browse, buy, trade items but you can search them for ideas as well. Try San Antonio Classifieds.

Want to know the value of your home for you and your family? Start Home Value

Taro Systems Inc is here to help you in many ways all across the USA. Tell us how we can help you.

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Holiday Real Estate Shopping Savings with ProGold i2

December 3rd, 2010

December ProGold i2 Cyber Sales

December ProGold i2 Cyber Sales

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ProGold i2 Latest Version Upgrade

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Century 21 Spectrum ~ Florida Homes for Sale

September 20th, 2010

Florida Homes for Sale

Florida Homes for Sale

Century 21 Spectrum - Find your Florida homes for sale here.

De Wayne Carpenter
The Carpenter / Kessel Homeselling Team *Beachside Specialist and #1 Sales associate from 1998-2003 and 2005-2008 averaging 1 million in sales production per month. *Ranked in the top 3% of Real Estate Sales Agents in the nation. *Member of The Luxury Broker network, access to affluent home buyers. *Ninety-five percent of sales are Beachside or Waterfront properties. *Affiliated with Century 21 Fine Homes and Estates (qualified in selling homes $500,000+). *Over 12 years of Real Estate experience. Find out more at:

Linda Barone
Area of Expertise:
Palm Bay FL real estate for sale and surrounding areas including real estate properties for sale in: Cape Canaveral, Casselberry, Christmas, Cocoa, Cocoa Beach, Fellsmere, Fort Pierce, Geneva, Goldenrod, Grant,…. See more at:

Meg Scott
There are a lot of real estate agents so you want an agent who excels in the market and is willing to meet new challenges. Find out why I stand head and shoulders about the rest. Check out more at…

Larry Gene Lewis
Gene Lewis, President of Century 21 Spectrum has been involved in real estate for more than 18 years. CENTURY 21 Spectrum has been serving Brevard County for over 30 years and has been under Gene’s management since 1998. Since the beginning, his focus was to create a company that can provide superior customer service to… See more at

Pat Lutz
To stay ahead in a changing market you deserve a dedicated agent who really understands your needs and will take the time you deserve. I’m ready to show you why I’m ahead of then the rest.

Amy Gray
Real estate is competitive so you want an agent who excels in the market and is responsive. Experience why I set the standards in quality and service. See more at

Barbara Sloan
To stay ahead in a changing market you deserve a dedicated agent who is friendly and will take the time you deserve. Experience how I set the standard which others try to follow. See more…

Beth Jaffal
I’m Beth Jaffal and I recognize that you need an agent who is available for you and is responsive. Let me show you how I set the standard which others try to follow. See more at

Carl Beneduci
To take advantage in real estate you deserve an agent who is available for you and shares your desires. Let me show you how I make the difference. See more at

Deborah Rogge
My name is Debbie Rogge and I know you need to find an agent who excels in the real estate market and is well connected. Find out how I make the difference. Find more at

Gail Youness
In the competitive world of real estate you need to find an agent who really understands the market and is responsive. Experience coupled with personal attention and service are my hallmarks. I have been helping buyers and sellers in Brevard County for over 12 years. If there is… See more at

Joseph P McMenamy
Areas of expertise:
Melbourne FL real estate for sale and surrounding areas including real estate properties for sale in: Altamonte Springs, Cape Canaveral, Casselberry, Christmas, Cocoa, Cocoa Beach, Debary, Deltona, Edgewater, Fellsmere, Fort Pierce, Geneva, Goldenrod, Grant, Indialantic, Kenansville, Kissimmee, Lake Mary, Lake Monroe, Lake Wales, Lakeshore, Longwood, Maitland, Malabar, Melbourne, Melbourne… See more at

Keith Mauter
Keith brings extensive sales experience with an honest and efficient approach to his clients needs. He attributes his success to, and quotes, “communications and listening to the customer’s needs are the most important factors to any real estate relationship. Tying this to a timely delivery, you have a winning combination.” See more at:

Kevin Higgins
In the arena of real estate you want an agent who knows real estate and is aggressive at meeting your dreams. Experience first hand why my competition can’t compete. See more at

Kirk Kessel
There are a lot of real estate agents so you need to find an agent who is available for you and will take the time you deserve. It is no surprise how I leave the competition behind. See more at

Krista Redd
With so many real estate agents to pick from you deserve an agent who is available for you and is willing to meet new challenges. Experience why I’m ahead of then the rest. See more at

Laurie Heyes
I’m Laurie Heyes and I recognize that you should select an agent who really understands the market and is willing to meet new challenges. See first hand how I set the standard which others try to follow. See more at

Virgina Andreades
In the competitive world of real estate you deserve a dedicated agent who excels in the real estate market and is proactive. It is no surprise how I leave the competition behind. See more at

Have you been a victim of the “Big Lies” of Real Estate?

May 10th, 2010

Shopping homes for sale can be quite the headache, if what you’re finding online is false information. Pictures are altered, colors have been enhanced, or older photos to make the listing look better than it really is.

Be careful on who you trust and use to acquire the homes true value. There are many sites out there that will inflate that amount grossly.

Shop around for your agent, mortgage broker, etc. They will be working for you, so make sure you have the best.

People will say what they think they need to, in order to get you hooked on their property. Be careful how you shop for real estate.

Some tips for you:
1. Use to get a Google street view of the property.
2. Schedule an appointment to look around
3. Have an appraiser look at the property ( be care this can get pricey )
4. Get emails of the floor plan, confirm with building departments on new renovations

Use ProGold i2 and become part of the future of Real Estate!

February 17th, 2010

Don't let this become you

Don't let this become you

Economic times are tough and will be for a while. Now is the time to cut the fat without cutting the muscle. Additionally, you need to increase sales, or at least stop the decline.

But how?

The answer is by taking …… Read more

Agent in Denial

February 17th, 2010

The successful Realtor survives turbulent times because of the his/her past repetition and customer service. So how many sucessful Realtors are there? In 2007 the National Association of Realtors claimed membership of 1.2 million, today creditable sources estimate the Realtor Count between 380,000 and 420,000 Real Estate Agents. A reduction of over 800,000! Are you going to be one more that left this Industry. Do you agree or disagree with the below statement and what are you doing different.
“Most industries pursue repeat and referral business with gusto. Salespeople are chastised and find their jobs on the line if poor communication and follow-up with customers becomes the norm. However, this is not the case in real estate. Brokers go to bed each night knowing that 80 to 90 percent of their own agents have fallen far short in follow-up to customers yesterday, today and tomorrow. The profitability of the company is constantly in jeopardy and the professional reputation of the broker is diminished. A broker not functioning in denial of that statement will admit he or she would not tolerate, as a customer, the poor communication and follow up practices that have found acceptance within the real estate industry. That same broker would have to then acknowledge that he or she would not want to work with up to 90 percent of the agents in his or her own company.”

What are you doing about it?

What can we do about that? Answer: Create a free account on and join the fastest growing real estate community.

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2.0 Star Club Members

December 8th, 2009

2.0 Star Club Members

-Devrie Peoples from Keller Williams Realty of Norman, OK

Welcome to The PEOPLES Real Estate Team located in the heart of Sooner Country- Norman, Oklahoma. Are you looking for a realtor who can help you with purchasing your first home? The home of your dreams? We will work with you throughout the Greater Metropolitan area of Oklahoma City. We can help you with buying or selling a home. We work with first-time home buyers or people moving up or paring down. We list and sell land, homes both single family and multi-family and commercial property. Devrie and Richard Peoples use the latest technologies, market research and business strategies to exceed your expectations. More importantly, we listen and that means we find solutions that are tailored to you. We bring the team approach to real estate. Devrie Peoples as the lead agent works with sellers to net the most from the sale of their home in the least amount of time. Richard Peoples is the buyer’s agent. Donna Davenport is the office manager who works with everyone to assure a smooth transaction takes place. Felicia Barnes, the marketing director, insures the listing are shown to their best advantage in all the media we employ to sell your home. This is about more than real estate. It is about your life and your dreams. We are Different by design. Keller Williams Realty takes a different approach to real estate, one that is built on personal touches, win-win deals and positive results. How we can help? Thanks for starting your real estate search with us. This website is full of information for you whether you are looking to buy or sell. Our Mission Statement: We are the Realtors of Choice. Our goals are to provide service towards improving the quality of life for our clients, friends and family, while able to attain our goals, maintain a balanced life and ensure financial security.

Devrie Peoples

Devrie Peoples

For More Information about Devrie Peoples

-Steven Zimmerman from Prudential Best Realty of New Port Richey, FL

Steven Zimmerman Realtor ABR GRI Lives and Markets Florida’s Waterfront Lifestyle within his unique Coastal Community located on Florida’s Gulf of Mexico. Steven is a GULF HARBORS Resident, a Waterfront & New Home Specialist and local Waterfront Developer’s Representative. Steven, originally from the Palisades of New Jersey, is Married [26+ years] and has one Son. Steven’s work ethics are a culmination of growing up in a Family-owned North Jersey Retail environment and working in conjunction with two of Florida’s South East Coast [Aventura] Developers for over a decade. Relocating to the Gulf Coast in 2000, Steven has been a driving force within his Community, Multi-Million Dollar and Top Sales Associate. Steven is an active in and a proud Sponsor of his Son’s Greater Holiday [FL] Little League and West Pasco’s Pop Warner Prowlers Football. You can speak directly with Steven anytime between 10am and 1am or contact him on-line, by text or im from 8am to 2am.

Steve Zimmerman

Steve Zimmerman

For More Information about Steven Zimmerman

-Sherrie Bennett from Re/Max Advantage Realty from Spring Hill, FL

Area of Expertise: Spring Hill FL real estate for sale and surrounding areas including real estate properties for sale in: Apollo Beach, Aripeka, Balm, Bartow, Bay Pines, Belleair Beach, Belleview, Beverly Hills, Bradley, Brandon, Brooksville, Bushnell, Candler, Cedar Key, Center Hill, Clearwater, Clearwater Beach, Coleman, Crystal Beach, Crystal River, Crystal Springs, Dade City, Dover, Dunedin, Dunnellon, Durant, Eastlake Weir, Eaton Park, Elfers, Floral City, Fruitland Park, Gibsonton, Groveland, Hernando, Highland City, Holder, Holiday, Homosassa, Homosassa Springs, Hudson, Indian Rocks Beach, Inglis, Inverness, Istachatta, Kathleen, Lacoochee, Lady Lake, Lake Panasoffkee, Lakeland, Land O Lakes, Largo, Lecanto, Leesburg, Lithia, Lutz, Mango, Mascotte, Mulberry, New Port Richey, Nobleton, Ocala, Ocklawaha, Odessa, Okahumpka, Oldsmar, Oxford, Ozona, Palm Harbor, Pinellas Park, Plant City, Polk City, Port Richey, Riverview, Safety Harbor, Saint Leo, Saint Petersburg, San Antonio, Seffner, Seminole, Spring Hill, Summerfield, Sumterville, Sydney, Tampa, Tarpon Springs, The Villages, Thonotosassa, Trilby, Valrico, Webster, Weirsdale, Wesley Chapel, Wildwood, Yankeetown, Zephyrhills, Member of Greater Tampa Association of Real Estate, Re/Max Advantage Realty

Sherrie Bennett

Sherrie Bennett

For More Information about Sherrie Bennett

-Shawn Rosa from Rosa Agency, Inc

Area of Expertise: NJ real estate for sale and surrounding areas including real estate properties for sale in: Allendale, Astoria, Avenel, Basking Ridge, Bayonne, Belford, Belleville, Bergenfield, Berkeley Heights, Bernardsville, Bloomfield, Bloomingdale, Bogota, Boonton, Bound Brook, Bronx, Brooklyn, Brookside, Butler, Caldwell, Carlstadt, Carteret, Cedar Grove, Cedar Knolls, Chatham, Clark, Cliffside Park, Cliffwood, Clifton, College Point, Colonia, Colts Neck, Corona, Cranford, Denville, Dumont, Dunellen, East Elmhurst, East Hanover, East Orange, East Rutherford, Edgewater, Edison, Elizabeth, Elizabethport, Elmhurst, Elmwood Park, Emerson, Englewood, Englewood Cliffs, Essex Fells, Fair Lawn, Fairfield, Fairview, Fanwood, Far Hills, Florham Park, Flushing, Fords, Forest Hills, Fort Lee, Franklin Lakes, Fresh Meadows, Garfield, Garwood, Gillette, Gladstone, Glen Ridge, Glen Rock, Green Village, Hackensack, Haledon, Harrison, Hasbrouck Heights, Haskell, Hawthorne, Hazlet, Highland Park, Hillburn, Hillside, Ho Ho Kus, Hoboken, Holmdel, Howard Beach, Irvington, Iselin, Jackson Heights, Jamaica, Jersey City, Keansburg, Kearny, Keasbey, Kenilworth, Kew Gardens, Keyport, Lake Hiawatha, Leonia, Liberty Corner, Lincoln Park, Linden, Little Falls, Little Ferry, Livingston, Lodi, Long Island City, Lyndhurst, Lyons, Madison, Mahwah, Maplewood, Marlboro, Martinsville, Maspeth, Matawan, Maywood, Mendham, Metuchen, Middle Village, Middlesex, Middletown, Midland Park, Millburn, Millington, Montclair, Montville, Moonachie, Morganville, Morris Plains, Morristown, Mount Freedom, Mount Tabor, Mountain Lakes, Mountainside, New Brunswick, New Milford, New Providence, New Vernon, New York, Newark, North Arlington, North Bergen, Nutley, Oakland, Old Bridge, Oradell, Orange, Ozone Park, Palisades Park, Paramus, Parlin, Parsippany, Passaic, Paterson, Peapack, Pequannock, Perth Amboy, Pine Brook, Piscataway, Plainfield, Pompton Lakes, Pompton Plains, Port Monmouth, Port Reading, Rahway, Ramsey, Randolph, Rego Park, Richmond Hill, Ridgefield, Ridgefield Park, Ridgewood, Ringwood, River Edge, Riverdale, Rochelle Park, Roseland, Roselle, Roselle Park, Rutherford, Saddle Brook, Saddle River, Sayreville, Scotch Plains, Secaucus, Sewaren, Short Hills, South Amboy, South Hackensack, South Orange, South Plainfield, South Richmond Hill, South River, Springfield, Staten Island, Stirling, Summit, Sunnyside, Teaneck, Teterboro, Totowa, Towaco, Union, Union City, Vauxhall, Verona, Waldwick, Wallington, Wanaque, Warren, Watchung, Wayne, Weehawken, West New York, West Orange, Westfield, Whippany, Wickatunk, Wood Ridge, Woodbridge, Woodhaven, Woodside, Wyckoff, Rosa Agency, Inc

Shawn Rosa

Shawn Rosa

For more information about Shawn Rosa

-Alan Craver from Prudential Manor Homes

My name is Alan Craver and I know everyone deserves an agent who excels in the market and will dedicate their time. I’m ready to show you what separates me from the rest.

Alan Craver

Alan Craver

For more information about Alan Craver

Great Job to all Real Estate Agents in the Star Club. Keep up the good work.

Eliason Realty has a 3 star agent on

November 4th, 2009
3.5 stars on

3.5 stars on

Real estate is competitive so you should select an agent who really understands the market and shares your desires. Find out why I stand head and shoulders about the rest.

Real Estate homes for sale and the Real Estate Agent

March 22nd, 2009

By: Taro Systems, Inc.

       6157 28th. S.E.

       Grand Rapids, MI 49546




Agent handling of initial property calls is often criticized.  More than 80% of the time, agents fail to ask for the callers’ names and phone numbers.  This makes lead follow up impossible.  Most frequently agents take a passive role and give out information without getting anything in return.  On average, less than 20% of the time do agents even ask for a second conversation via the phone or an appointment for a showing.  Studies by Taro also indicate that qualified buyers will call 4 to 6 different agents before buying a property. 

 Management criticism of agent responses is misplaced, because the industry’s own training solutions have stimulated little change in agent approaches to initial property calls.  What the industry has failed to realize is that agent behavior is driven by the objectives that have historically been in place and that no fundamental change in behavior will occur unless the objectives change first.  The failure is not the agents’ responses to initial property calls, but the objectives that they have been trained to achieve.

The following are actual transcripts of initial property calls to agents with minor name changes.  Based upon the thousands of investigative calls by Taro, these transcripts are representative of agent responses industry wide to callers.

The purpose of reading through these transcripts is not to judge whether the agent responded well or not.  Instead the purpose is to identify the agents’ objective(s) while responding to initial property calls.  This prior step is critical because it is the objective that determines and drives the behavior.  Therefore the question to ask while reading each transcript is “What is the agent attempting to achieve?” 


 Call 1

Agent:       “This is Mike.”

Caller:       “Hi Mike.  I was calling on a house you have listed in Sunday’s paper.”

Agent:       “Yeah.”

Caller:       “I wanted to know the price.  It is at 1801 South 10th Street.”

Agent:       “Sure.  That is listed right now at $155,000 even.”

Caller:       “Thank you very much.”

Agent:       All right.  Thank you.  Bye bye.”


Agent Objective:            To provide the requested information.

Agent Performance:       Agent fully achieved the objective.


Call 2

Agent:       “This is Troy.”

Caller:       “Yes, I was calling about a house for sale you have advertised in Sunday’s paper.”

Agent:       “Okay, which one?”

Caller:       The ad says it is a 4 bedroom, 3 bath in a great area.  I wanted to know the price on it.”

Agent:       Yes, that is a 4 bedroom, 3 bath that is currently listed at $175,800.  I also have a 3 bedroom, 2 bath in the same area that is listed for $154,000.”

Caller:       “All right.  Thank you.”

Agent:       “You bet.  Goodbye.”


Agent Objective:            To provide the requested information as well as additional related information.

Agent Performance:       Agent fully achieved the objective.



Call 3

Agent:       “This is Charlene.”

Caller:       “Hi.  There is a home you have listed in Harmon Homes magazine.”

Agent:       “Yes, isn’t that a beautiful home.  It is made to look Victorian inside and out, but it is only 7 years old.”

Caller:       “It is beautiful.  As a matter of fact, I was calling to get the address on it.”

Agent:       Sure.  It is at 289 Burton Lane.  So it is out in farm-like rural area with a half acre.  Go ahead and drive by and if you would like to see the inside, give me a call back.”

Caller:       “All right.  Sounds good.  Thank you.”

Agent:       “Uh, huh.  Bye bye.”

 Agent Objective:            To provide the requested information as well as additional related information.

Agent Performance:       Agent fully achieved the objective.


Call 4

Agent:       “This is Eddy Douglas.  And you are?

Caller:       “My name is David Hamilton.”

Agent:       “David, how can I help you?

Caller:       “I am calling about the home at 256 Pollack Avenue.”

Agent:       “David, it is 984 square feet, built in 1930, with a half basement, new sump pump, new air conditioning, and it carries a home buyers warranty.  This home has 3 bedrooms and is owner occupied.  When can I show you this house?”

Caller:       “Let me get with my wife.  Maybe later in the week.”

Agent:       “Well I can be reached 24 hours a day at this number.”


Agent Objective:            To show the property.

Agent Performance:       Agent did not achieve the objective.

A Critique of the Current Objectives

To summarize, the agents’ objectives for responding to initial property calls fall into two primary categories:

                1.                  To provide requested information and any related information.

2.                  To show the property.

 Based upon Taro’s monitoring calls, about 75% of the time the agent tries and succeeds in providing any and all relevant information.  About 15% of the time the agent’s goal is to show the property.

 As the transcripts demonstrate, the agents usually achieve the objectives of the initial property calls.  They provide all the requested information and sometimes even arrange showing appointments.  But the transcripts also demonstrate that the agents fail to engage the callers into a sales process.  Therefore the problem is not the agents’ performances, but the objectives which drive the agent responses.

Objective 1:    To provide the requested information

 When the objective is to provide information regarding the property in question, the agent fails to establish his or her value to the caller.  The caller therefore feels no need to develop the relationship with the agent and makes no commitment to that agent.  The caller continues to float in the market from agent to agent, company to company, until either some agent elicits a commitment from the caller or the caller needs an agent to submit an offer.

A Critique of the Current Objectives,    continued

The basic error of this objective is the assumption that the caller’s need is limited to the one property in question.  However, the caller is on a search and may require assistance with market trends, property values, neighborhood histories, and financial planning (consulting services) as well as information regarding 1 to 100 other properties.  Since the agent fails to focus on these caller needs, the agent provides no real value to the caller.  And the caller moves on to another agent.

 Objective 2:    To show the property in question

 When the objective is to show the property in question, the agent attempts to force a commitment from the caller to that property.  In doing so, the agent establishes his or her value as the gatekeeper of the property.  If the caller’s interest in the property is strong enough, the caller will engage with the agent and commit to view the property.  However, the agent’s value (as a gatekeeper) has only been established regarding this one property.  If the caller’s interest is not strong enough to view the property, the caller feels no need to continue the relationship with the agent.  The caller therefore continues to float in the market. 


Note:    Showing property is just another way of dispensing information.  It does allow for the opportunity for the agent to develop rapport with the customer.  But many agents will not exploit the opportunities if their base objective is to convey information, albeit in a visual format.  This is why one agent can show 20 houses and still lose the buyer to an agent who shows just 1 house. 

  The basic error of this objective to show the property in question is the assumption that the caller is strongly interested in the property in question.  But the caller is on a search and may not be ready or informed enough to buy or even to view properties.  Since the agent focuses on showing that one property, the agent creates an all or nothing environment.  And because the agent’s value is limited to that one property, unless the caller is willing to commit to view the property, the caller will move on to another agent as he or she continues his or her property search.

 Even if the agent asks for the caller’s name and phone number, the sales process still falters and fails if these 2 objectives remain.  Because the focus is the single property in question, no future need or value has been established.  The caller has no reason to continue working with the agent and the agent has no strategic reason to pursue the caller.


The reason these 2 objectives persist is that agents still perceive themselves as information providers.  What is needed is a different initial objective that establishes an agent’s broader value and focuses on the caller’s basic needs in the buying process.  And this new objective will be achieved when the agent perceives himself or herself foremost as a consultant and no longer as an information gatekeeper.


Alternative Agent Objective

 1.                  To solicit a commitment for a 2nd conversation

 It is critical for success, given the changes in the industry, that a new objective be established.  The old information gatekeeper model and related initial property call objectives worked well when the value of the agent was to provide information.  But since the value of an agent is no longer found in his or her knowledge and control of property information, the agent’s objective to provide information during an initial property call no longer creates value to the caller.  A new objective is needed.  And that new objective needs to be based upon the model of the agent as a sales consultant.

When the agent’s objective in an initial property call is to solicit a commitment from the caller for a second conversation, the focus is not on a single property but upon the caller’s needs and the agent’s value as the service provider (consulting, negotiating, and coordination of sale).  This second conversation is a consultation regarding the caller’s needs, desires, and abilities.  This is the true value of an agent.  And this objective recognizes that the caller is on a search (buying process) and that the agent’s true value is as a sales consultant.

 The measure of this new objective will be an increase in the number of agent consulting appointments established during the initial call.  (Consulting appointments need to be distinguished from showing appointments.  Some agents may use showings as opportunities to establish their consulting value, but the solicitation of a showing appointment on the initial call is based upon false values and demonstratively yields limited success.)


The basic problem regarding the agents’ objectives for initial property calls is one of self-identity and function.  As long as agents perceive themselves and their roles as information providers, they will continue to focus on property information and access (showings) during initial property calls.  The result is that a caller feels no need to continue with an agent who provided them with information or even access to properties.

Once agents start to perceive themselves as consultants, they will start to focus on the caller’s needs in the buying process.  The result will be that a caller will commit to an agent because of the consulting value that the agent provides and the caller will no longer float in the market from one agent to another.  Download the Freeware front and back office software “ProGold i2” and use the tools that can assist to manage agents, leads and build a consistant business model for success.


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Today’s Realtor Challenges

February 16th, 2009

Real estate agents face serious challenges these days in terms of meeting the needs of their highly demanding customers that search real estate for sale properties. Today with the latest technologies and the internet, real estate customers have access to a whole lot of real estate data that were only available to the real estate agents once. Previously homebuyers were dependent just on local classifieds but today they get most of the information they need online. They access craigslist, Trulia and other similar online platforms to both advertise as well as search homes for sale advertisements. So by the time buyers or sellers reach their local realtors, they have already made their searches online and kind of studied the market situation. In other words, customers are better informed today than they used to be.

This trend makes realtors face a serious challenge; they need to be well equipped so that they can project themselves to be an authority in this industry. Winning customers’ trust has become all the more difficult because their expectations are too high. Realtors are forced to train themselves in the latest buying and selling strategies, have the right realty tools, etc.

Every realtor today is forced to have a website to promote their services as well as to give good exposure to the properties of the sellers that approach them. It is not enough just to have a website but the website should also be well promoted so that it gets good traffic. A website without the right kind of traffic is dead and one cannot expect any business out of a dead website.

All these leave them with very little time to focus on their core business activities as a realtor. Besides these, they need to keep track of their customer information, which includes buyers as well as sellers, customer follow up, etc. Pressure builds up gradually and the realtors fail to cope with the pressure buckle down to it leading to poor performance. One of the ways of reducing the pressure is by getting organized and to segregate different activities in terms of various categories such as core business functionalities, front office activities, back office activities, marketing efforts and so on.

Again, it is not enough to segregate the tasks but it is very important to make use of the latest tools available to handle these tasks more efficiently. For example, the use of Pro Gold i2 will help realtors save a great deal of time and become more efficient. When efficiency increases, performance gets better. They will have more time for their customers and for customer follow-ups. One of the important ways of succeeding in any business is to make customers feel important. If you do not have time for them in the first place, you will not be able to make them feel important.

Make use of all the help you could get to face the challenges. These are challenges that are very much within the control of the real estate agent so by using the available resources you will be able to meet the challenges effectively. For example Realtor Lawrence Wilson of Myrtle Beach, SC is the area first area 4 star club member utilizing technology to  increase customer service to his customers. You can check out what makes Lawrence sucessful at

Avoid Communication Blackout

February 11th, 2009
Avoid the communication Breakdown

Avoid the communication Breakdown

Today’s Realtor needs to do more than simply put up a sign, put the listing in the MLS and Pray that the property sells. An account on will spotlight all activity to your sellers and enhancing your value. Whether your looking for homes for sale, Professional real estate tools, post local classifieds and more, an free account on is just what you need. Why use anything else when you can get it all in one place and for free.

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